Philip Kotler <br/><br/>
Principles of marketing 

 - 5th European ed 
 - Harlow  Prentice Hall   2008 
 - xxxv,1020p.   :ill.    ;27cm. 
<br/><br/>ncludes bibliographical references and index<br/> 
<br/><br/><label>ISBN: </label>978-0-273-71156-8  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K6314 2008