Lindstrom, Martin  <br/><br/>
By Ology  : truth and lies about why we buy 

 - New York  : Doubleday,  2008. 
 - xi. 240p.  : ill.  ; 21cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9784-365 -2288 -2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Consumer behavior<br/>Consumers Psychology<br/>Shopping, Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.12615