TY  - BOOK
AU  - Lindstrom,Martin
TI  - By Ology: : truth and lies about why we buy
SN  - 9784-365 -2288 -2
AV  - HF5415.12615 
PY  - 2008///
CY  - New York
PB  - : Doubleday
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Consumers Psychology
KW  - Shopping, Marketing
N1  - Includes bibliographical references and index
ER  -