Solomon, Michael R. Consumer behavior : buying, having and being - 5th ed. - New Jersey : Inc. Prentice-Hall International, 2002 - xvii,549p. : ill. ; 26cm. - The Prentice Hall International series in marketing . ISBN: 0-13-095008-4 Subjects--Topical Terms: Consumer behavior LC Class. No.: HF5415.32.S6