TY  - BOOK
AU  - Gibbons,Patrick
TI  - Adaptability and peformance effects of business levle strategies: : an emperical test
T2  - (working papers series BA01/02)
AV  - HF5415.I55G43	 
PY  - 2001///
CY  - Dublin
PB  - University College of Dublin
KW  - Business strategy
KW  - MARKETING CONCEPT
KW  - strategic palnning
ER  -