McDonald, Malcom <br/><br/>
Marketing plans:   how to prepare them, how to use them  

 - 4th ed. 
 - Oxford  Butterworth-Heinemann  1999 
 - xviii,578p.  ill.  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-7506-4116-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management, <br/>Management, <br/>Planning
<br/><br/><label>LC Class. No.: </label>HF5415.13.M36