TY  - BOOK
AU  - McDonald,Malcom
TI  - Marketing plans: : how to prepare them, how to use them 
SN  - 0-7506-4116-9
AV  - HF5415.13.M36 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing management,
KW  - Management,
KW  - Planning
N1  - Includes index
ER  -