Rajagopal <br/><br/>
Marketing dynamics   : theory and practice 

 - New Delhi   : New Age International (P) Limited Publishers,  2007 
 - xii, 414p.   : ill.   ; 24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-81-224-1942-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Business planning<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13.R35