TY  - BOOK
AU  - Rajagopal
TI  - Marketing dynamics:  : theory and practice
SN  - 978-81-224-1942-9
AV  - HF5415.13.R35 
PY  - 2007///
CY  - New Delhi
PB  -  : New Age International (P) Limited Publishers
KW  - Marketing management
KW  - Business planning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -