Allen, Upendo

Factors influencing customer's retention in the Tanzania Commercial banks : the case of selected commercial banks in Dar es salaam region - Dar es Salaam : University of Dar es Salaam , 2013 - xiv,91p. : ill. ; 30cm.

Includes bibliographical references
Thesis: M.B.A ( Marketing) - University of Dar es Salaam



Banks and banking
commercial
Customer retention
Customer services
Dar es Salaam region
Tanzania