Factors influencing customer's retention in the Tanzania Commercial banks : the case of selected commercial banks in Dar es salaam region
- Dar es Salaam : University of Dar es Salaam , 2013
- xiv,91p. : ill. ; 30cm.
Includes bibliographical references Thesis: M.B.A ( Marketing) - University of Dar es Salaam
Banks and banking commercial Customer retention Customer services Dar es Salaam region Tanzania