Cravens, David W. <br/><br/>
Strategic marketing 

 - 6th ed.- 
 - Boston:  Irwin McGraw-Hill,  2000 
 - xvi,752p.:  ill.;  24cm. 
<br/><br/><label>ISBN: </label>0-07-116941-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Desicion making<br/> Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.135.C72