TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0-07-116941-5
AV  - HF5415.135.C72	 
PY  - 2000///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing-Desicion making
KW  -  Marketing management
ER  -