Jobber, David <br/><br/>
Principles and practice of marketing 

 - 4th ed.- 
 - London:  McGraw-Hill,  2004 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-07-710708-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Europe-Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.J5