TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0-07-709435-2
AV  - HF5415.J5 
PY  - 1998///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing-Europe-Case studies
N1  - Includes index
ER  -