Kotler, Philip <br/><br/>
Principle of marketing 

 - 2rd ed.- 
 - London:  Prentice Hall Europe,  1999 
 - xxiii,1031p.:  ill.;  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132622548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K636