TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Saunders,John
AU  - Wong,Veronica
TI  - Principle of marketing
SN  - 0132622548
AV  - HF5415.K636 
PY  - 1999///
CY  - London
PB  - Prentice Hall Europe
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -