TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Moorthy,K.Sridhar
TI  - Instuctors manual with software: : marketing models
SN  - 0135446511
AV  - HF5415.13.L54 
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing - Management
ER  -