Cooper, Lee G. <br/><br/>
Market - share analysis:   evaluating competitive marketing effectiveness 

 - Boston:  Kluwer Academic Publishers,  1988 
 - xv,279p.:  ill.;  24cm. 
 - (International series in quantitative marketing) .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0898382785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making<br/>Mathematical model
<br/><br/><label>LC Class. No.: </label>HF5415.135.C66