TY  - BOOK
AU  - Cooper,Lee G.
AU  - Nakanishi,Masao
TI  - Market - share analysis: : evaluating competitive marketing effectiveness
T2  - (International series in quantitative marketing)
SN  - 0898382785
AV  - HF5415.135.C66	 
PY  - 1988///
CY  - Boston
PB  - Kluwer Academic Publishers
KW  - Marketing
KW  - Decision making
KW  - Mathematical model
N1  - Includes bibliographical references and index
ER  -