Proctor, Tony <br/><br/>
Essentials of marketing research 

 - 2nd ed.- 
 - London:  Prentice Hall,  2000 
 - 470p.:  ill.;  25cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0273642006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2.P76