Malhotra, Naresh.K <br/><br/>
Marketing research:   an applied approach 

 - Harlow:  Pearson Educational Limited,  2004 
 - xix,121p.:  ill.;  28cm. 
<br/><br/>Includes bibliographic reference and index<br/> 
<br/><br/><label>ISBN: </label>0-13-121729-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing reseach<br/>Marketing research-methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2.M29