TY  - BOOK
AU  - Malhotra,NareshK
AU  - Birks,DavidF
TI  - Marketing research: : an applied approach
SN  - 0-13-121729-1
AV  - HF5415.2.M29 
PY  - 2004///
CY  - Harlow
PB  - Pearson Educational Limited
KW  - Marketing reseach
KW  - Marketing research-methodology
N1  - Includes bibliographic reference and index

ER  -