Msumali, Frederick B. <br/><br/>
Evaluation of marketing communication strategies of corporations In Tanzania:   a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank) 

 - Dar es salaam:  University of Dar es Salaam,  2007 
 - xi,93p.:  ill.;  30cm. 
<br/><br/>Includes bibliographical references and index<br/>Thesis: MBA (Marketing) University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication Strategies<br/>Commercial banks<br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HF5415.124.T34M758