TY  - BOOK
AU  - Msumali,Frederick B.
TI  - Evaluation of marketing communication strategies of corporations In Tanzania: : a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank)
AV  - THS EAF HF5415.124.T34M758	 
PY  - 2007///
CY  - Dar es salaam
PB  - University of Dar es Salaam
KW  - Marketing
KW  - Communication Strategies
KW  - Commercial banks
KW  - Tanzania
N1  - Includes bibliographical references and index
Thesis: MBA (Marketing) University of Dar es Salaam
ER  -