TY - BOOK AU - Thomas,Christina TI - The role of social networks in building customer-brand relationships in Tanzania: : case study of Hotel in Dar es Salaam AV - THS EAF HF5415.32.T34T4756 PY - 2015/// CY - Dar es Salaam : PB - University of Dar es Salaam KW - Customer relations KW - Branding (Marketing) KW - Relationship marlketing KW - Hotels KW - Social networks KW - Dar es Salaam regio KW - Tanzania N1 - Including bibliographical references ER -