Dyer, Robert F. <br/><br/>
An analytic approach to marketing decisions 

 - New Jersey:  Prentice Hall,  1991 
 - xiii,368p.:  ill.;  25cm. 
<br/><br/><label>ISBN: </label>0-13-558826-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Desicion making<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.135.D93