Kapesi, Bernard V.N <br/><br/>
Consumers' perception of advertising in Tanzania 

 - Dar es Salaam:  University of Dar es Salaam,  2007 
 - x,73p.:  ill.;  30cm. 
<br/><br/>Includes bibliographical references<br/>Thesis: M.B.A (Marketing) University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Consumer perception<br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HF5832.T34K36