TY  - BOOK
AU  - Kapesi,Bernard V.N
TI  - Consumers' perception of advertising in Tanzania
AV  - THS EAF HF5832.T34K36 
PY  - 2007///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Advertising
KW  - Consumer perception
KW  - Tanzania
N1  - Includes bibliographical references
Thesis: M.B.A (Marketing) University of Dar es Salaam
ER  -