TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John E.
AU  - Strickland,A.J.
TI  - Strategy, winning in the market place: : core concepts, analytical tools, cases
SN  - 0-07-284770-0
AV  - HD30.28.T543 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerate-corporations-management
KW  - Strategic planning-case studies
KW  - Corporations-management
N1  - Includes cases, and index
ER  -