TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 0-13-014411-8 AV - HF5415.2.B779 PY - 1999/// CY - New Jersey PB - Prentice Hall KW - SPSS for windows KW - Marketing research N1 - Includes bibliographical references and index ER -