Keegan, Warren J. <br/><br/>
Global marketing management 

 - 7th ed.- 
 - Upper Saddle River:  Prentice Hall,  1999 
 - xxv,605p.:  ill.;  25cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>01130332712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Management<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF1416.K44