TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 01130332712
AV  - HF1416.K44 
PY  - 1999///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -