Adcock, Dennis <br/><br/>
Marketing:  principles and practice 

 - 4th ed.- 
 - Harlow:  Pearson Education,  2001 
 - xiii,534p.:  ill.;  25cm. 
<br/><br/>Includes index<br/> 
<br/><br/><label>ISBN: </label>0-273-64677-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.M3173