Sanga, Danford A

Factors influencing consumer brand choice and purchasing decision making process: the case of bottled drinking water Tanzania - Dar es Salaam: University of Dar es Salaam, 2007 - xii,72p.: ill.; 30cm.

Including bibliographical references
Thsis: MBA (Business Administration) University of Dar es Salaam


Consumer behaviour
Purchasing decision making
Bottled drining water
Tanzania

THS EAF HF5415.33.T34S36