TY - BOOK AU - Sanga,Danford A TI - Factors influencing consumer brand choice and purchasing decision making process: : the case of bottled drinking water Tanzania AV - THS EAF HF5415.33.T34S36 PY - 2007/// CY - Dar es Salaam PB - University of Dar es Salaam KW - Consumer behaviour KW - Purchasing decision making KW - Bottled drining water KW - Tanzania N1 - Including bibliographical references Thsis: MBA (Business Administration) University of Dar es Salaam ER -