Milne, George A. <br/><br/>
Sport marketing:   managing the exchange process 

 - London:  Jones and Bartlett Publishers,  1998 
 - xi,169p.:  ill.;  26cm. 
<br/><br/><label>ISBN: </label>0-7637-0873-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--United States--Marketing<br/>Sports--United States--management<br/>Sports--Economic aspects--United States
<br/><br/><label>LC Class. No.: </label>GV716.M55