TY  - BOOK
AU  - Milne,George A.
TI  - Sport marketing: : managing the exchange process
SN  - 0-7637-0873-9
AV  - GV716.M55 
PY  - 1998///
CY  - London
PB  - Jones and Bartlett Publishers
KW  - Sports--United States--Marketing
KW  - Sports--United States--management
KW  - Sports--Economic aspects--United States
ER  -