TY  - BOOK
AU  - FitzRoy,Peter T.
TI  - Analytical methods for marketing management
SN  - 0070840644
AV  - 000000450586 
PY  - 1976///
CY  - Maidenhead
PB  - McGraw-Hill Book Company
KW  - Marketing management
KW  - Decision-making
N1  - Includes index
ER  -