Mwigune, Ahazi Seif.

The effeects of product attributes on consumers' perception: a case of beer brands marketed in Tanzania. - Dar es Salaam: University of Dar es Salaam, 2007. - xii,97p.: ill.; 30cm.

Includes bibliografical references
Thesis: M.A (Marketing) University of Dar es Salaam


Consumer satisfaction
Satisfication
Self

THS EAF BF697.T34M84