TY  - BOOK
AU  - Mwigune,Ahazi Seif
TI  - The effeects of product attributes on consumers' perception: : a case of beer brands marketed in Tanzania
AV  - THS EAF BF697.T34M84 
PY  - 2007///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Consumer satisfaction
KW  - Satisfication
KW  - Self
N1  - Includes bibliografical references
Thesis: M.A (Marketing) University of Dar es Salaam
ER  -