Parasuraman, A. <br/><br/>
Marketing research 

 - Boston:  Houghton Mifflin Company,  2004 
 - xxi,643p.:  ill.;  27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0618000623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2 .P37 2004