TY  - BOOK
AU  - Parasuraman,A.
AU  - Grewal,Dhruv
AU  - Krishnan,R.
TI  - Marketing research
SN  - 0618000623
AV  - HF5415.2 .P37 2004 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -