John E. G. Bateson,  <br/><br/>
Managing services marketing;  text and readings 

 - 4th ed. 
 - South Western;  Thomson,  1999. 
 - xxvi, 471p. :  ill. ;  21cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-03-022519-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries <br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HD9980.5.B38