TY  - BOOK
AU  - John E.G.Bateson
AU  - K. Douglas Hoffman
TI  - Managing services marketing: text and readings
SN  - 0-03-022519-1
AV  - HD9980.5.B38 
PY  - 1999///
CY  - South Western
PB  - Thomson
KW  - Service industries
KW  - Marketing management
N1  - Includes index
ER  -