Caples, John <br/><br/>
Tested advertising methods 

 - 5th ed. 
 - Paramns :  Prentice Hall,  1997. 
 - xxvi,278p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>IJM HF5823.C18