Sharif, Anuar

The influenceof social media on SMEs' Consumers' purchase decisions in Tanzania the moderating effect of Gender - Dar es Salaam. : University of Dar es Salaam. 2022. - xii,70p. : ill. ; 30cm.

Includes bibliographical references


Small business
Consumers
Purchasing
Moderate effect of gender
Tanzania

THS EAF HD2346.5T34S437