TY  - BOOK
AU  - Sharif,Anuar
TI  - The influenceof social media on SMEs' Consumers' purchase decisions in Tanzania: the moderating effect of Gender 
AV  - THS EAF HD2346.5T34S437 	 
PY  - 2022///
CY  - Dar es Salaam.
PB  -  : University of Dar es Salaam.
KW  - Small business
KW  - Consumers
KW  - Purchasing
KW  - Moderate effect of gender
KW  - Tanzania
N1  - Includes bibliographical references
ER  -