Ame, Ahmed Mohamed

The effect of quality on satisfaction and its consequences on customers' behavioral intentions : a study of selected service firms in Tanzania - Dar es Salaam : University of Dar es Salaam, 2005. - xxii,325p. : ill. ; 30cm.

Includes bibliographical references
Thesis: PHD (Business administration)-University of Dar es salaam



Consumer behavior
Consumer preferences
Consumer marketing
Marketing

THS EAF HF5415.33.T34 A44