Mbilinyi, Irene Fred <br/><br/>
Influence of celebrity endorsements on consumers’ purchase intentions in Tanzania 

 - Dar es Salaam:  University of Dar es Salaam,  2023 
 - xii,55p.:  ill.;  30cm 
<br/><br/>Includes bibliographical references<br/>Thesis: M.A (Business Administration)-University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Celebrities<br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HF5415.32.T34M355