TY  - BOOK
AU  - Mbilinyi,Irene Fred
TI  - Influence of celebrity endorsements on consumers’ purchase intentions in Tanzania
AV  - THS EAF HF5415.32.T34M355 
PY  - 2023///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Consumer behavior
KW  - Celebrities
KW  - Tanzania
N1  - Includes bibliographical references
Thesis: M.A (Business Administration)-University of Dar es Salaam
ER  -